Back to Home

    Privacy Policy

    1. Introduction

    This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website, engage with our content, or purchase our digital coaching products and resources.

    We are committed to handling your personal data transparently and in full compliance with applicable data protection laws, including the European Union General Data Protection Regulation (EU GDPR), the UK GDPR, and the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA).

    2. Information We Collect

    We collect and process personal data only where we have a lawful basis under applicable data protection legislation (including Article 6 of the EU/UK GDPR). We categorize the data we collect as follows:

    Contact and Order Data: When you purchase our digital products, we receive your name, email address, country, and transaction reference directly from our Merchant of Record (Creem.io).

    • Purpose: To deliver the digital download links, confirm orders, manage customer support, and issue product updates.
    • Legal Basis: Performance of a contract (GDPR Art. 6(1)(b)) and our legitimate interest in managing customer relations (GDPR Art. 6(1)(f)).

    Device, Usage, and Analytics Data: When you visit our website, we and our authorized service providers (Google Analytics, Meta Pixel) automatically collect technical information, including your IP address (anonymized where applicable), browser type, operating system, pages visited, time spent, referring URLs, and unique cookie identifiers.

    • Purpose: To analyze site performance, improve user experience, and optimize marketing campaigns.
    • Legal Basis: Explicit user consent (GDPR Art. 6(1)(a)) obtained via our cookie banner.

    Communication Data: If you contact us directly via email, we collect your email address, name, and the contents of your message.

    • Purpose: To respond to inquiries and provide assistance.
    • Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)) or pre-contractual measures.

    Payment and Financial Data (Zero Storage): We do not collect, process, or store your credit card numbers, CVVs, or bank account details. All financial transactions are executed and managed directly by Creem.io which acts as an independent Data Controller for billing, taxation, and payment processing.

    3. How We Use Your Personal Data (Purposes of Processing)

    We use your personal data strictly for the specific, defined purposes outlined below:

    Product Fulfillment and Order Management: To process your digital purchase, deliver access links to the Coaching Bundle Products, send transaction receipts, provide customer support, and replace expired links.

    Marketing and Ad Optimization (Meta Pixel & Analytics): To analyze the effectiveness of our advertising campaigns, measure user interactions, and display relevant ads to prospective and existing users on Meta platforms (subject to your cookie consent).

    Direct Communications and Updates: To respond to your direct inquiries, deliver essential administrative notices regarding terms updates or service interruptions, where you have provided explicit opt-in consent, send educational insights, newsletters, and promotional announcements for our coaching resources. You may opt out of promotional communications at any time using the "Unsubscribe" link in any email.

    Legal Compliance and Dispute Prevention: To fulfill statutory accounting, taxation, and record-keeping duties, protect our intellectual property rights, investigate suspected violations of our Terms of Use, and provide necessary evidence to resolve payment disputes or chargeback claims.

    4. Cookies and Tracking Technologies

    Our website uses cookies, web beacons, and tracking pixels to ensure essential functionality, evaluate traffic performance, and improve our promotional campaigns. We classify the tracking technologies we use into the following categories:

    Strictly Necessary (Essential) Cookies: These cookies are indispensable for the core operation of our website, enabling secure browsing, page navigation, and seamless redirection to the checkout platform. They cannot be deactivated, and their processing is based on our legitimate interests (GDPR Art. 6(1)(f)).

    Marketing and Conversion Pixels (Meta Pixel): We utilize Meta conversion pixels to evaluate the effectiveness of our advertising, build tailored target audiences, and display relevant coaching materials across Meta platforms (Instagram and Facebook).

    5. Third-Party Disclosures and International Data Transfers

    We do not sell, rent, monetize, or trade your personal information to third parties. We share personal data strictly on a need-to-know basis with trusted service providers acting as either Data Processors (under strict contractual confidentiality) or Independent Data Controllers:

    • Merchant of Record & Payments: Creem.io — processes payments, issues invoices, manages local sales taxes, and facilitates download fulfillment as an independent Data Controller.
    • Advertising & Conversion Tracking: Meta Platforms, Inc. (Meta Pixel, USA) — processes browsing actions to optimize digital advertising delivery.
    • Email Delivery & Infrastructure: Automated transactional mail services utilized to dispatch purchase receipts, access links, and administrative communications.

    6. Data Retention Periods

    We do not retain your personal data longer than necessary to fulfill the specific purposes for which it was collected, or to comply with statutory accounting, tax, and legal requirements. Specifically:

    • Transaction & Support Records: Contact details, order history, and related correspondence are retained for up to five (5) to seven (7) years following the transaction to satisfy legal accounting standards and resolve potential payment disputes.
    • Analytics and Tracking Data: Pseudonymized browsing data collected via Meta Pixel is retained in accordance with standard platform expiration schedules (typically ranging from 2 to 14 months) and is subsequently deleted or aggregated.
    • Marketing Lists: If you opt-in to our marketing communications, your email address is retained until you withdraw consent or click "Unsubscribe," after which your information is immediately suppressed from promotional mailings.

    Security Safeguards: We implement appropriate technical, organizational, and administrative safeguards to protect your personal data against unauthorized access, loss, alteration, or disclosure. These measures include HTTPS encryption protocols (SSL/TLS), strict access controls, and reliance on enterprise-grade infrastructure provided by our platform partners.

    7. Contact Us

    If you have any questions about this Privacy Policy, please contact us at: wowperspectiveacademy@gmail.com.